Creative Brief — Anselm Society

101 Series

The purpose of this series is to get foundational ideas about the Christian imagination out into the evangelical mainstream by (1) challenging bad ideas, (2) introducing new ideas, and (3) awakening people to better ways of  responding. 

Three Types of Pieces

(1) ARTICULATE A PROBLEM

CHALLENGING BAD IDEAS. The purpose of these pieces is to introduce you, piece by piece, to orthodox Christianity (and help you  realize that thing you dislike ain’t it). The focus is on calling out a mistaken concept and succinctly showing how the correct position is orthodox and true. We do this by engaging the reader’s interest by challenging a norm and suggesting that an accurate understanding of the issue/principle has implications for how we participate in the life of Christ. 

(2) ARTICULATE A PRINCIPLE

INTRODUCING NEW IDEAS. The purpose of these pieces is more focused on introducing a distinctive way of framing an idea that might be new (and helpful) to the reader. We do this by articulating and briefly explaining a key Christian  imagination concept, one that can help you rebuild your faith on better ground.  

(3) AWAKENING IMAGINATION

SHOWING BETTER RESPONSES. The purpose of these pieces is to unpack answers to the question, “Why do you Anselm people do what you  do?” (In other words, what does it look like to live like people with a Christian imagination?) We do this  by articulating a key Christian imagination counter-idea that can help you rebuild your faith on better  ground. But more importantly, we do this by showing how something about thinking, living, or doing church differently is the answer.


The Topics

Please look through the topics below to see if there are a few that pique your interest.

ARTICULATE A PROBLEM


ARTICULATE A PRINCIPLE

AWAKENING IMAGINATION